Effective Date: January 1, 2020
COLLECTION OF INFORMATION
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
USE OF INFORMATION
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Respond to customer service requests;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
If you register for our eNewsletter emails, then we will send you emails about new products, sales, promotion items, and any upcoming events.
We share email activity data with our marketing email provider to help better target when to send emails to consumers. Even though our marketing email provider has access to email addresses, no email addresses are ever shared or sold with any other third parties. You can opt out of our eNewsletter emails by selecting the “Unsubscribe” button at the bottom of the email or visit this webpage.
We use Google Analytics’ third party data such as age, gender, interest, website usage and behavior to get a better understanding of our customers and provide advertising suited to your interests and preferences. You can update your advertising preferences on this webpage.
We collect the content you view on our website and the products you purchase on our website to serve you more relevant advertisements. We also use this data to implement “Retargeted” ads for products you have viewed or are relevant to you.
We may work with third parties to distribute customized campaigns on third party platforms (such as Facebook). We use your personal information as well as your interests to serve you advertisements that are customized to your interests. You can review your Facebook advertisement preferences on this webpage.
SHARING OF INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Learn more about Facebook's Pixel and data collection on this webpage.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS - EUROPEAN RESIDENTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
CALIFORNIA CONSUMER PRIVACY ACT (CCPA) - CALIFORNIA RESIDENTS
The California Consumer Privacy Act of 2018 (CCPA) gives California consumers more control over the personal information that is collected about them. This law secures new privacy rights for California consumers, including:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CHANGES TO OUR POLICY
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided below:
Milwaukee Motorcycle Clothing Co
Attention: eCommerce Director
PO Box 1549
Boone, NC 28607